There’s a lot of talk going on about videos at the moment – how they are the future of marketing and their effectiveness in pulling audiences to businesses. But how powerful are they and should you invest in video marketing?
How Videos Are Going to be Even More Important For Your Website
Here, we share useful information and statistics on videos and further explain how you can get results with video marketing.
To begin with, here are the stats…
According to a recent study conducted by Hubspot, the popularity of video as a marketing medium is on the rise. The same research also shows that when executed properly, video marketing generates one of the best ROIs when compared to various popular mediums including email and social media.
It has also been found out that marketing emails that contain a video can significantly boost clickthrough rates – sometimes by up to 300 percent.
Oberlo also recently found that video content can nearly double the average dwell time of visitors on a website.
If these stats still can’t convince you to add video for your brand’s marketing arsenal, then we don’t know what will.
But we won’t tire showing you what other ways videos can help to transform your business marketing. The following are three more reasons to use them on your website.
Videos help to build customer trust
In an online world that’s littered with wannabes and scams, trust is such a rare and highly sought after commodity. Indeed, if you’re able to earn trust among your potential customers and market, you should have a relatively easy time convincing people to buy your products and closing sales.
Videos are the perfect tool to use when looking to build customer trust. Use them to create useful content that solves the problems of your audience and offers them value. With videos, it’s easier to create content that spurs emotions and engages audiences – the primary reason behind their success in building brand trust.
Videos are good for SEO
We already mentioned something on dwell time which is considered to be one of the key factors that determine your rankings on Google. Videos, with their engaging nature, help to increase the average amount of time that visitors spend on your web pages. This sends signals to search engines that your content is valuable and enjoyable to go through. In the end, your site is rewarded with improved rankings which translate to more brand exposure and ultimately increased business.
Get more social shares with video
When it comes to social media, users love sharing emotions and not necessarily facts. This is why videos that are fun and entertaining often get more traction and shares on social media platforms.
A majority of social platforms including Facebook and Instagram now encourage the use of videos if their investment in enhancing this area is anything to go by. For example, Facebook recently launched 3600 Video and Live Video features while Instagram has over the past few years continued to fine-tune its Instagram Stories and 60-second video features.
How to use videos for business marketing
When starting out with video marketing, one of the biggest challenges most new entrepreneurs face is how to create videos. However, this doesn’t have to be the case especially with so many tools now available to simplify the process. For starters, you need simple tools and software like a smartphone with a nice camera, a PC with a webcam, or a professional video recorder if you want more advanced videos. You can then edit your videos using tools like OpenShot and Lumen5 to make them appear more professional and concise. With this, you’re ready to be a video marketer.
Upload them to your site or social media profile
So you now have ready videos that you’re comfortable sharing with the world. What next?
At this point, you need to upload them to your platform of choice which can be YouTube, social media, or even your website. However, if you decide to go with the latter option, it’s important for you to take the necessary precautions to ensure you’re not slowing down your site and harming user experience. For example, try to get a powerful hosting provider like those reviewed by MangoMatter to ensure your site has sufficient bandwidth and storage space for huge files like videos. But we highly recommend uploading videos on platforms like YouTube and Vimeo and embedding them to your site for quick loading.
Share videos to increase brand exposure and sales
Creating and uploading useful videos is great but promoting the content is even better and more rewarding. You definitely don’t want to put in a lot of your time and other resources creating videos only for them to be seen by nobody.
For the best ROI, invest in content sharing strategies like implementing social sharing using auto-posters, email marketing using autoresponder tools, and search engines using SEO. If you’re like most business owners, you may choose to bring together your best sales and marketing tech stack that consist of your most effective tools for video promotion.
Are you using videos to promote your business and products? We’d love to hear your feedback on whether they are working for you or not.
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